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The hype of the Decade, The End of Awful or the Ultimate Innovation of Mankind?
Peter Hinssen
9h30 | Get ready for the Total Perspective Vortex of AI: everything you wanted to know — and perhaps much more —about Artificial Intelligence. Is it the biggest hype of the decade, setting us up for the greatest collective disappointment since the finale of Game of Thrones? Or will it truly become the ultimate game-changer in the creative industry, making it impossible to imagine how we ever worked without AI? A whirlwind overview of the rapidly evolving AI landscape and a guide to looking beyond the hype, ensuring AI truly works for you.
Conference themes
The hype of the Decade, The End of Awful or the Ultimate Innovation of Mankind?
Peter Hinssen
9h30 | Get ready for the Total Perspective Vortex of AI: everything you wanted to know — and perhaps much more —about Artificial Intelligence. Is it the biggest hype of the decade, setting us up for the greatest collective disappointment since the finale of Game of Thrones? Or will it truly become the ultimate game-changer in the creative industry, making it impossible to imagine how we ever worked without AI? A whirlwind overview of the rapidly evolving AI landscape and a guide to looking beyond the hype, ensuring AI truly works for you.
Navigating the future of sensory tech, authenticity and value creation
Livia Fioretti
10h30 | Livia will explores three transformative trends reshaping consumer behaviour and driving innovation. Firstly, sensory-focused technology is enabling immersive experiences that are tailored to emotional cues and physical responses. These technologies not only foster self-discovery but also bridge the gap between human insights and technological capabilities. Secondly, a growing preference for emotional authenticity is challenging the dominance of predictable, AI-curated solutions. Consumers are increasingly embracing imperfection, serendipity and spontaneity. Finally, value creation is being redefined. Forward-thinking brands are now transforming engagement and loyalty into a more strategic “worth".
Navigating the future of sensory tech, authenticity and value creation
Livia Fioretti
10h30 | Livia will explores three transformative trends reshaping consumer behaviour and driving innovation. Firstly, sensory-focused technology is enabling immersive experiences that are tailored to emotional cues and physical responses. These technologies not only foster self-discovery but also bridge the gap between human insights and technological capabilities. Secondly, a growing preference for emotional authenticity is challenging the dominance of predictable, AI-curated solutions. Consumers are increasingly embracing imperfection, serendipity and spontaneity. Finally, value creation is being redefined. Forward-thinking brands are now transforming engagement and loyalty into a more strategic “worth".
A shared global agenda
Stephan Loerke
11h40 | As uncertainty and shifting dynamics continue to reshape the global landscape, marketers worldwide face strikingly similar challenges. But within these challenges lie opportunities to adapt, to innovate and to find creative ways to thrive and grow together.
A shared global agenda
Stephan Loerke
11h40 | As uncertainty and shifting dynamics continue to reshape the global landscape, marketers worldwide face strikingly similar challenges. But within these challenges lie opportunities to adapt, to innovate and to find creative ways to thrive and grow together.
How the systems we are part of drive marketing more than ever before
Seth Godin
12h05 | Seth Godin, author of 21 international bestsellers, brings his provocative insights on marketing and advertising to the conference. Drawing from his acclaimed works This Is Marketing, Purple Cow and This Is Strategy, Seth will present a systematic approach that challenges the status quo. While advertisers excel at capturing attention, we often squander our expertise selling average products to average audiences. As our culture shifts away from “more" and toward “better", Seth will inspire us to create remarkable experiences that spark genuine conversations and foster true loyalty. Discover how marketers and advertisers can lead meaningful change, make lasting connections and do work that matters.
How the systems we are part of drive marketing more than ever before
Seth Godin
12h05 | Seth Godin, author of 21 international bestsellers, brings his provocative insights on marketing and advertising to the conference. Drawing from his acclaimed works This Is Marketing, Purple Cow and This Is Strategy, Seth will present a systematic approach that challenges the status quo. While advertisers excel at capturing attention, we often squander our expertise selling average products to average audiences. As our culture shifts away from “more" and toward “better", Seth will inspire us to create remarkable experiences that spark genuine conversations and foster true loyalty. Discover how marketers and advertisers can lead meaningful change, make lasting connections and do work that matters.
The power of passion: creating connections that matter
Raja Rajamannar
14h50 | Music. Travel. Sports. A whopping 60% of people are actively saving to indulge in what they love, according to a recent survey about the passions landscape. This is a cultural trend with untold potential for marketers seeking to cut through the clutter. In this session, Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, discusses the influence of shared passions and how brands can harness these interests to build meaningful, lasting and trust-based connections with consumers.
The power of passion: creating connections that matter
Raja Rajamannar
14h50 | Music. Travel. Sports. A whopping 60% of people are actively saving to indulge in what they love, according to a recent survey about the passions landscape. This is a cultural trend with untold potential for marketers seeking to cut through the clutter. In this session, Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, discusses the influence of shared passions and how brands can harness these interests to build meaningful, lasting and trust-based connections with consumers.
Revamping legacy brands for modern audiences
Diana Frost
15h15 | Heinz, a beloved brand for over 150 years, offers valuable lessons for staying relevant today. How can legacy brands evolve, unify global storytelling and grow as category leaders? Join Diana Frost, Chief Growth Officer at Kraft Heinz, to discover how leveraging global human truths and a brand’s foundation can modernize and keep any brand vibrant in today's market.
Revamping legacy brands for modern audiences
Diana Frost
15h15 | Heinz, a beloved brand for over 150 years, offers valuable lessons for staying relevant today. How can legacy brands evolve, unify global storytelling and grow as category leaders? Join Diana Frost, Chief Growth Officer at Kraft Heinz, to discover how leveraging global human truths and a brand’s foundation can modernize and keep any brand vibrant in today's market.
Ultimate resilience or how adversity breeds strength
Joseph Oubelkas
15h55 | During a work visit to Morocco, Joseph was unjustly sentenced to ten years in prison without evidence or investigation. He takes you into the raw and confronting reality of overcrowded and polluted Moroccan prisons. He candidly shares how he dealt with grief, anger and frustration, and how he managed to maintain his strength. This experience now enriches his life and Joseph hopes to inspire others to develop the same resilience and inner wealth. Through his personal story, Joseph bridges the gap to the challenges within your organisation. He demonstrates how focus, freedom of choice and perseverance drive progress and highlights the importance of mental strength in every aspect of life: from studies and sports to work and entrepreneurship, and from love and freedom to health.
Ultimate resilience or how adversity breeds strength
Joseph Oubelkas
15h55 | During a work visit to Morocco, Joseph was unjustly sentenced to ten years in prison without evidence or investigation. He takes you into the raw and confronting reality of overcrowded and polluted Moroccan prisons. He candidly shares how he dealt with grief, anger and frustration, and how he managed to maintain his strength. This experience now enriches his life and Joseph hopes to inspire others to develop the same resilience and inner wealth. Through his personal story, Joseph bridges the gap to the challenges within your organisation. He demonstrates how focus, freedom of choice and perseverance drive progress and highlights the importance of mental strength in every aspect of life: from studies and sports to work and entrepreneurship, and from love and freedom to health.
Augmenting marketing for future growth
Asmita Dubey
10h05 | Augmenting marketing means embracing both The Math & The Magic. Asmita will talk about the key catalysts for future growth – consumers, brands, tech and talent – and how to drive unparalleled consumer engagement in beauty by embracing the power of AI, augmenting creativity, amplifying culture and working hand in hand with creators.
Augmenting marketing for future growth
Asmita Dubey
10h05 | Augmenting marketing means embracing both The Math & The Magic. Asmita will talk about the key catalysts for future growth – consumers, brands, tech and talent – and how to drive unparalleled consumer engagement in beauty by embracing the power of AI, augmenting creativity, amplifying culture and working hand in hand with creators.