WFA x UBA conference speakers

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  Asmita Dubey Asmita Chief Digital & Marketing Officer - Member of the Executive Committee, L’Oréal Groupe

  Asmita Dubey is the Chief Digital & Marketing Officer for the L’Oréal Groupe, world leaders in beauty, with a purpose to Create the Beauty that Moves the World. She is steering the L’Oréal Groupe towards Augmented Marketing with Digital and Beauty Tech at the core. Asmita has been awarded the 2023 World Federation of Advertisers, Global Marketer of the Year.   She is an Indian national, with a background in economics and statistics. She began her career in the advertising industry, working in both India and China on campaigns for some of the world’s biggest FMCG brands. She joined L’Oréal in 2013, as Chief Marketing Officer for L’Oréal China, where she was responsible for laying the foundations for the Group’s e-commerce acceleration in China (including building the Group’s first joint-business partnerships with Alibaba and Tencent). Since then she has taken many leadership and transformational roles within the group. Asmita also serves as a Board member of the world’s largest consumer healthcare company Haleon, as an Independent Non-Executive Director.

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  Livia Fioretti Livia Director of Trend Methodology, TrendWatching

  She has gained extensive experience across various advertising agencies and consultancy firms: from planner and copywriter, she quickly advanced to strategic advisor and is now the Director of Methodology & Training at TrendWatching. Livia Fioretti is a true all-rounder, which gives her extra credibility in the field. That's why we're excited to give her the stage. Luckily for us, delivering keynotes and sharing her knowledge about brand purpose is her true passion. This is also why she enjoys mentoring students from Amsterdam to Paris and Newcastle. She helps both her mentees and clients worldwide to identify trends and develop targeted strategies that lead to innovations meeting consumer demands.

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  Diana Frost Diana Global Chief Growth Officer, The Kraft Heinz Company

  Diana Frost has served as Global Chief Growth Officer for The Kraft Heinz Company since December 2023. She focuses on strategy, disruptive innovation, growth, and marketing excellence at the global level, driving a global culture of collaboration and creativity. Diana has been with Kraft Heinz since 2020, previously serving as Chief Growth Officer, North America from August 2022 to December 2023. Before that, she served as Head of North America Disruption and Canada Chief Marketing Officer from January to August 2022 and Chief Growth Officer, Canada, from September 2020 to December 2021. She also has been a key executive sponsor of Diversity, Equity, Inclusion & Belonging programs at Kraft Heinz Canada. Before joining Kraft Heinz, Diana spent nearly 13 years at Mars, Incorporated, where she was Head of Portfolio Transformation, Mars Wrigley US from January 2019 to September 2020, as well as Vice President of Marketing for Mars Wrigley Canada from 2017 to 2018; Vice President of Marketing, Chocolate from 2016 to 2017; Brand Director for Mars Pet Nutrition from 2011 to 2016; and Senior Brand Manager for Mars Chocolate from 2007 to 2011. She began her career at PepsiCo as an Assistant Brand Manager and then Associate Brand Manager from 2005 to 2007. Diana holds an Honours Business Administration degree from the Ivey School of Business at The University of Western Ontario in Canada.

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  Seth Godin Seth Founder of the Carbon Almanac, blogger, entrepreneur and author

  Seth Godin is the author of 22 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people.  He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His book, This Is Marketing, was an instant bestseller around the world. The newest book, The Practice, is also a bestseller. His newest project is leading a worldwide group of volunteers creating The Carbon Almanac. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide. In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have taken the powerful Akimbo workshops he founded, including the altMBA and The Marketing Seminar.

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  Peter Hinssen Peter Co-founder Nexxworks

  Peter is a top ranked and world class key note speaker on technological evolution, innovation strategy and adaptive leadership. He brings his content with a unique combination of depth, clarity, positivity, and a dry sense of humor. He likes to describe himself as a pathological optimist. He firmly believes that companies can and should help build a better, brighter and bolder Day After Tomorrow. He has collaborated with Fortune 1000 companies and leading brands like Google, Apple, Facebook, Amazon, Accent and led a life of technology start-ups for more than fifteen years. He is a 5-time author and lecturer on the topics of corporate innovation, leadership, strategy and the impact of all things digital on society and business. He lectures at renowned business schools like the London Business School and the MIT Sloan School of Management.

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  Stephan Loerke Stephan Chief Executive Officer, WFA

  Stephan has been the WFA CEO since November 2003 in which time the organisation has witnessed over a tenfold increase in headcount and revenue. He is also Vice-President of the International Council for Ad Self-Regulation (ICAS) and Member of Advertising Week’s Global Advisory Council. In 2019, he featured on the Drum’s Digerati list as one of the world’s 100 most influential people in digital. Prior to joining WFA, Stephan worked for L'Oréal in Paris and Brussels. He studied business economics at the Saint Gall Business School in Switzerland, after which he worked at the United Nations in New York. Stephan has German and French nationalities and is married to Sabine and has two sons, Sebastian and Alexandre.

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  Joseph Oubelkas Joseph Founder, Oubelkas Communications

  Joseph Oubelkas began his career as an enthusiastic student in Applied Computer Science. At a young age, he became one of the youngest IT engineers in the Netherlands and successfully launched his own IT company. Everything seemed to be going perfectly, until his life took a dramatic turn in 2004. During a business trip to Morocco, Joseph was sentenced to ten years in prison without any evidence or investigation. His experiences in prison were a true ordeal. What does such an injustice do to a person? How do you stay mentally strong, true to yourself, and to your values in a world that seems to take everything away from you

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  Raja Rajamannar Raja Chief Marketing & Communications Officer, Mastercard

  Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.

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  Steven Van Belleghem Steven Co-founder Nexxworks & Customer Experience Enthusiast

  Steven is the author of several international bestsellers, including When Digital Becomes Human, Customers the Day After Tomorrow, The Offer You Can’t Refuse, and most recently, A Diamond in the Rough. His passion is to inspire people about the customer experience of the future. Steven believes that entrepreneurs can only truly connect with their customers' hearts by approaching them with empathy and as fellow human beings. This can be achieved by playing the long-term game and using new technology with common sense. Success naturally follows from this approach. As an international keynote speaker, Steven has delivered over 1,500 presentations in 45 different countries. At the UBA Trends Day, Steven will be your moderator.

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