Global Marketer Week 2024

See highlights below

Global Marketer Week, the event for international marketers, went to Toronto in May 2024. See the highlights below from another week of discovery, inspiration and learning with the best minds of the industry.

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Global Marketer Conference 2024: Building Better Brands

Brands around the world are increasingly under the spotlight; accountable to people, planet, regulators and shareholders. How are the world’s best marketers using their powers of creativity and innovation to build better, stronger brands which our stakeholders and consciences can be proud of?

A shared global agenda - WFA CEO Stephan Loerke

9h00

Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet marketers, no matter where they’re based in the world, face a very similar set of challenges. And that creates opportunities.

Reimagining a beer company - Marcel Marcondes

10h00

AB InBev’s CMO shares how from a follower to a leader in creative capabilities, to developing a culture of sustainable growth, AB InBev is harnessing marketing's super-powers to create a future with more cheers.

Selling sustainability - TED speaker Solitaire Townsend

10h30

Why are so many companies having a hard time selling sustainability in Canada, the USA, the world? Solitaire Townsend shares why ego-green marketing is dead and why that could be great news for your business.

Selling sustainability - TED speaker Solitaire Townsend

Should you put your trust in AI? - Jonathan Adashek

11h45

40% of companies have not yet deployed AI. 2024 is the year of overcoming entry barriers to AI. Jonathan shares on how marketers can move to build trust in technology and help companies get out of the AI sandbox.

Innovation driving sustainable growth - Allyson Witherspoon

12h15

From Nashville to Yokahama. As Corporate VP & CMO at Nissan, Allyson's journey within the company is as unique as the world-leading innovative marketing helping to drive Nissan’s global success.

Cultural Catalyst - Professor & best selling author Marcus Collins

13h55

Few external forces are more influential to human behaviour than culture, which makes cracking the culture code critical for marketers. With culture driving consumption & ushering brands' futures, this session is not to be missed.

CMO, the impossible job? - Better Marketing Debate

14h20

The CMO brief has never been so complex. CMOs are tasked to drive business growth through purposeful and inclusive brands that appeal to new, more diverse audiences. Has CMO become the impossible job?

The impact of Generative AI on brand growth

15h15

Raja Rajamannar & Stephan Pretorius give you a glimpse into the future of marketing: harnessing the transformative power of generative AI to help build brands and drive sustainable growth. For all stakeholders.

Global Marketer Week videos

WFA Global Marketer Week 2024 | CMOS on building better brands

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 3

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 2

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 1

Putting brand first | WFA #BetterMarketingPod with Allyson Witherspoon, Nissan

WFA Global Marketer Week 2024 | Highlights from Toronto

CMO, the Impossible Job? Lessons from the Better Marketing Podcast

WFA Global Marketer Week 2024, Toronto | Recap day 2

WFA Global Marketer Week 2024, Toronto | Recap day 1

08:30 - 12:00

Executive Committee

Ballroom C, Park Hyatt

WFA members only

WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.

Dresscode: business casual.

This session will be hybrid.

13:30 - 14:30

Annual General Meeting

Ballroom C, Park Hyatt

WFA members only

The Annual General Meeting provides WFA members a review of the past year's activities, challenges and major achievements.

Dresscode: business casual.

14:30 - 17:00

GARM Masterclass

Ballroom B, Park Hyatt

By invitation only

During the GARM Masterclass, we will curate a series of panels, fireside chats and keynote talks designed for senior media leaders and brand safety experts from advertisers, agencies, platforms and ad tech companies. This closed-door invitation-only session will foster thought-provoking dialogue and best practice sharing on topics such as Youth Safety, Gen AI, Elections, and Sustainability.

On the agenda:

Is 2024 a watershed year for brand safety?
What will be the impact of staffing reductions, 65 elections globally, new content from GenAI and an arms race on technology?
Can Simple Standards Make Youth Safety Achievable?
Panel to discuss voluntary principles and proposed technology solutions to protect our most vulnerable users.
DEI Best Practices + Use
DEI Taskforce on proposed best practices and a read out on recent GARM research.
Sustainability
Agencies and brands showcase a series of campaign and media strategies that have allowed for reductions in Media GHG.

Dresscode: business casual.

18:00 - 22:00

ACA Welcome Cocktails

The Globe and Mail Centre

WFA members only

Join us and our hosts for an unforgettable evening with a spectacular view over Toronto. Dress code: cocktail (tie optional).

Dresscode: business casual.

08:30 - 15:30

Media Forum

Ballroom B, Park Hyatt

WFA members only

The WFA Media Forum provides peers the chance to discuss and tackle common media challenges and further our industry's agenda.

WFA members can download the Media Forum agenda below:

Download the agenda

The session will be held under the Chatham House rule.

Dresscode: business casual.

08:30 - 15:30

Policy Forum

Terrace Room, Park Hyatt

WFA members only

The WFA Policy Forum is meant for public affairs professionals. This year's Policy Forum will talk about bridging the gap between policy and marketing and how both can best collaborate to add value to business.

WFA members can download the Policy Forum agenda below:

Download the agenda

The session will be held under the Chatham House rule.

Dresscode: business casual.

09:00 - 16:00

Sourcing Forum

Salon C, Park Hyatt

WFA members only

The WFA Sourcing Forum is meant for marketing procurement leaders. In this year's Sourcing Forum session, the group will share on how marketing procurement teams enable creativity and innovation, whilst ensuring the right investment is being made, at the right time, with the right partner(s).

WFA members can download the Sourcing Forum agenda below:

Download the agenda

The session will be held under the Chatham House rule.

Dresscode: business casual.

09:30 - 15:00

CMO Forum

Ballroom C, Park Hyatt

WFA members only

The WFA CMO Forum is an invitation-only event for global marketing leaders. This year, the Forum will continue its transformative focus: addressing how global marketing organisations have delivered in terms of sustainable growth; enabling creativity and innovation within a framework of responsibility.

WFA members can download the CMO Forum agenda below:

Download the agenda

The session will be held under the Chatham House rule.

Dresscode: business casual.

09:30 - 15:00

Insight Forum

Salon B, Park Hyatt

WFA members only

The WFA Insight Forum is the only global leadership network dedicated to senior insights & analytics leaders, looking to elevate their function.

WFA members can download the Insight Forum agenda below:

Download the agenda

The session will be held under the Chatham House rule.

Dresscode: business casual.

Global Marketer Week speakers

Susan Akkad Susan SVP Social & Cultural Innovation, The Estée Lauder Companies
Jay Altschuler Jay SVP - Global Media & Agency Relations, Mastercard
Edward Bell Edward General Manager Brand, Insights & Marketing Communications, Cathay
Ramzi Chaabane Ramzi Global Category Manager for eCommerce & Emerging Platforms, L'Oréal
Mathias Chaillou Mathias Chief Media Officer, L’Oréal
Margarida De Las Cuevas Marques Margarida Strategic Sourcing Manager – Digital Marketing Experience, Unilever
Antonia Farquhar Antonia Global Head, Media & Partnerships, Nestle
Jose Gonzalo Bisquerra Mora Jose VP Marketing, Sales and Technology Global Procurement, Haleon
Atin Kulkarni Atin VP Global Media, PepsiCo
Isabel Massey Isabel VP, Global Media, Marketing, Diageo
Susan O’Brien Susan Chief Marketing Officer, Just Eat
Andres Peñate Andres Global VP Regulatory & Public Affairs, AB InBev
Mark Proulx Mark Director, Media Responsibility & Quality, Kenvue
Cynthia Sanfilippo Cynthia VP Global Public Affairs, L'Oréal
Phil Smith Phil Director General, ISBA
Tom Standage Tom Deputy Editor, The Economist and editor of The World Ahead

Tom Standage is Deputy Editor of The Economist and editor of its future-gazing annual, The World Ahead. He joined The Economist as science correspondent in 1998 and was subsequently appointed technology editor, business editor and digital editor. He is the author of seven history books, including “Writing on the Wall” (2013), “The Victorian Internet” (1998) and the New York Times bestsellers “A History of the World in 6 Glasses” (2005) and “An Edible History of Humanity” (2009). His latest book, “A Brief History of Motion”, was published in 2021. Tom studied engineering and computer science at Oxford University and has written for other publications including the New York Times, the Guardian and Wired, taking a particular interest in technology's social and historical impact.

Global Marketer Week photos