This message contains cookies. However, you indicated not to accept these cookies. Please change your cookie settings if you would like to see this message.
Global Marketer Week 2024
Global Marketer Week 2024
Global Marketer Week, the event for international marketers, went to Toronto from May 14 to May 17. See the highlights below from another week of discovery, inspiration and learning with the best minds of the industry.
Global Marketer Conference 2024: Building Better Brands
Brands around the world are increasingly under the spotlight; accountable to people, planet, regulators and shareholders. How are the world’s best marketers using their powers of creativity and innovation to build better, stronger brands which our stakeholders and consciences can be proud of?
A shared global agenda - WFA CEO Stephan Loerke
- 9h00
Reimagining a beer company - Marcel Marcondes
- 10h00
Selling sustainability - TED speaker Solitaire Townsend
- 10h30
Should you put your trust in AI? - Jonathan Adashek
- 11h45
Innovation driving sustainable growth - Allyson Witherspoon
- 12h15
Cultural Catalyst - Professor & best selling author Marcus Collins
- 13h55
CMO, the impossible job? - Better Marketing Debate
- 14h20
The impact of Generative AI on brand growth
- 15h15
WFA Global Marketer Week 2024 | CMOS on building better brands
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 3
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 2
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 1
Putting brand first | WFA #BetterMarketingPod with Allyson Witherspoon, Nissan
WFA Global Marketer Week 2024 | Highlights from Toronto
CMO, the Impossible Job? Lessons from the Better Marketing Podcast
WFA Global Marketer Week 2024, Toronto | Recap day 2
WFA Global Marketer Week 2024, Toronto | Recap day 1
More speakers
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Jay Altschuler Jay SVP - Global Media & Agency Relations, Mastercard
Edward Bell Edward General Manager Brand, Insights & Marketing Communications, Cathay
Ramzi Chaabane Ramzi Global Category Manager for eCommerce & Emerging Platforms, L'Oréal
Mathias Chaillou Mathias Chief Media Officer, L’Oréal
Margarida De Las Cuevas Marques Margarida Strategic Sourcing Manager – Digital Marketing Experience, Unilever
Antonia Farquhar Antonia Global Head, Media & Partnerships, Nestle
Jose Gonzalo Bisquerra Mora Jose VP Marketing, Sales and Technology Global Procurement, Haleon
Atin Kulkarni Atin VP Global Media, PepsiCo
Isabel Massey Isabel Global Head of Integrated Brand Experiences, Unilever
Andres Peñate Andres Global VP Regulatory & Public Affairs, AB InBev
Mark Proulx Mark Director, Media Responsibility & Quality, Kenvue
Cynthia Sanfilippo Cynthia VP Global Public Affairs, L'Oréal
Phil Smith Phil Director General, ISBA
Tom Standage Tom Deputy Editor, The Economist and editor of The World AheadTom Standage is Deputy Editor of The Economist and editor of its future-gazing annual, The World Ahead. He joined The Economist as science correspondent in 1998 and was subsequently appointed technology editor, business editor and digital editor. He is the author of seven history books, including “Writing on the Wall” (2013), “The Victorian Internet” (1998) and the New York Times bestsellers “A History of the World in 6 Glasses” (2005) and “An Edible History of Humanity” (2009). His latest book, “A Brief History of Motion”, was published in 2021. Tom studied engineering and computer science at Oxford University and has written for other publications including the New York Times, the Guardian and Wired, taking a particular interest in technology's social and historical impact.
On the agenda
08:30 - 12:00
Executive Committee
Ballroom C, Park Hyatt
WFA members only
Show more
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.
Dresscode: business casual.
This session will be hybrid.
13:30 - 14:30
Annual General Meeting
Ballroom C, Park Hyatt
WFA members only
Show more
The Annual General Meeting provides WFA members a review of the past year's activities, challenges and major achievements.
Dresscode: business casual.
14:30 - 17:00
GARM Masterclass
Ballroom B, Park Hyatt
By invitation only
Show more
During the GARM Masterclass, we will curate a series of panels, fireside chats and keynote talks designed for senior media leaders and brand safety experts from advertisers, agencies, platforms and ad tech companies. This closed-door invitation-only session will foster thought-provoking dialogue and best practice sharing on topics such as Youth Safety, Gen AI, Elections, and Sustainability.
On the agenda:
- Is 2024 a watershed year for brand safety?
What will be the impact of staffing reductions, 65 elections globally, new content from GenAI and an arms race on technology? - Can Simple Standards Make Youth Safety Achievable?
Panel to discuss voluntary principles and proposed technology solutions to protect our most vulnerable users. - DEI Best Practices + Use
DEI Taskforce on proposed best practices and a read out on recent GARM research. - Sustainability
Agencies and brands showcase a series of campaign and media strategies that have allowed for reductions in Media GHG.
Dresscode: business casual.
18:00 - 22:00
ACA Welcome Cocktails
The Globe and Mail Centre
WFA members only
Show more
Join us and our hosts for an unforgettable evening with a spectacular view over Toronto. Dress code: cocktail (tie optional).
Dresscode: business casual.
