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WFA Global Marketer Week 2026 is heading to Stockholm from April 21 to 24. Join us together with the Swedish advertiser association, Sveriges Annonsörer, for a week of learning, inspiration and discovery with the greatest minds of the marketing industry.
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Global Marketer Conference speakers include:
Gülen Bengi Gülen Lead Chief Marketing Officer, Mars & Chief Growth Officer, Mars SnackingGülen Bengi is the Lead CMO of Mars and Chief Growth Officer for Mars Snacking. She has 30 years of experience leading businesses for turnaround and growth worldwide. Known for her inspiring vision, her growth philosophy centers around consumer obsession, building iconic brands with innovation, creativity, and technology, coupled with a commitment to developing talent and inclusive cultures. Gülen is a champion for sustainability and responsible use of AI.
Taide Guajardo Taide Chief Brand Officer Europe, P>aide was born in Mexico City, the first of four siblings. She has a Bachelor of Marketing from the Instituto Tecnologico y de Estudios Superiores de Monterrey, Mexico, and a Masters in International Management from the American Graduate School of International Management in Arizona.
Her career spans over three decades in marketing in Procter and Gamble, in 4 geographies. She joined in Mexico in 1990 and after two years, was transferred to Poland, where she laid the foundations of what the subsidiary is today. In 1995 she moved to Italy where she performed leadership roles in the Laundry category and Media. After 15 years, she moved to the Geneva European HQ as the European Brand Operations leader, driving constructive disruption in Media, Digital and Data for all brands and countries in the region. She was inducted into P&G’s Brand Mastery society, granted to the top 1% of the marketing talent globally. In 2021, Taide was appointed Chief Brand Officer for Europe.
She leads a team of over 1300 talented marketers and partner agencies across 49 countries, driving the business as a top advertising spender in Europe. A human, growth mindset leader, her mission is to fuel sustainable, irresistibly superior brands, through an energized and skilled P&G talent pool and top-notch partners.
Taide is married to Marco, and a mother of 2, Federico and Leonardo.
Patrik Anders Elon Hansson Patrik Anders Elon Chief Marketing Officer, Arla FoodsPatrik Hansson began his career in Procter & Gamble where he worked for 13 years before joining Arla foods in 2011. Arlafoods is one of the biggest dairy coops of the world with 15Bn Euro turnover and iconic brands like Lurpak and Arla. After spending 10 years leading country and regional businesses Patrik stepped into the role of CMO in 2022 where he now oversees a team of +1000 people across marketing and Innovation. Patrik is responsible for leading the Arlafoods portfolio of Global Brands, the in-house agency of 140 people, the consumer intelligence function, and the global R&D/Innovation. Patrik is passionate about the role that the food industry needs to take to tackle the heath issues of the world today, and to drive sustainable food habits for future generations.
Alberto Hernandez Alberto Chief Growth Officer, OpellaAlberto is Chief Growth Officer at Opella, where he is reshaping how consumer healthcare businesses grow at scale.
Since joining in 2021, he has driven a step change in performance, propelling 15 focus brands into top category positions, tripling e-commerce contribution, and embedding data, digital and GenAI at the heart of the business. He played a central role in the separation of Opella from Sanofi, helping establish the company as a standalone, growth-driven organization.
He is known for combining creative ambition with disciplined execution to unlock growth across the entire business. Through initiatives such as “Crazy Elevate Creative” and “Crazy Elevate Innovation,” he has pushed the organization beyond incremental thinking, scaling bold ideas that translate into tangible business impact.
Beyond performance, Alberto has played a key role in positioning Opella as the first global consumer healthcare company to achieve B Corp certification, while advancing initiatives such as carbon measurement in media and health literacy at scale.
With a challenger mindset and entrepreneurial energy, he brings a start-up mentality to a multi-billion business. An active member of the World Federation of Advertisers, he focuses on building organizations where growth is a shared, end-to-end responsibility, not confined to any single function.
Before Opella, Alberto spent 17 years at Nestlé across multiple geographies and business units, and later served as Chief Marketing and Innovation Officer at Dyla Brands.
Rob Mayhew Rob Award-winning content creatorRob Mayhew is the founder of Dunning Kruger Creative Studio, an agency created to fix an industry that simply wasn’t operating at his level.
With over 25 years in advertising, Rob has led global campaigns, won awards, judged awards, and publicly questioned the judging of awards. He has never lost a pitch, only declined to participate in flawed decision-making.
He believes:
Mediocrity is a choice.
Culture is downstream from him.
And if it didn’t trend, it probably lacked ambition.
Rob doesn’t follow industry conversations.
He starts them.
He doesn’t network.
He is the room.
He is building the future of advertising.
Everyone else is adjusting.
Isabel Perry Isabel Global EVP of Strategy, DEPTIsabel Perry, Global EVP Strategy, DEPT®
Isabel leads global strategy at DEPT®, reimagining how companies build with AI and emerging technologies. Originally trained as an architect at Cambridge University, she brings a unique perspective to shaping how organizations transform and compete in an AI-driven economy.
As an established thought leader driving DEPT®'s thinking on AI, Isabel has been recognized among Business Insider's Top 15 Advertising Executives in AI and Campaign's 'Tech Leader of the Year'. She has served as a judge for D&AD and the Webby Awards, and is a member of the Emerging Technology Ad Council, helping shape the industry's approach to innovation.
Hesta Prynn Hesta DJ & licensed clinical therapist, Music Connection Therapy™Hesta Prynn is an internationally acclaimed DJ, radio host, and licensed therapist. Taught to mix vinyl by Questlove, she has shared stages with icons like Amy Schumer and Deepak Chopra and performs for global brands including Spotify, Google, and Netflix.
Her work blends music, psychology, and neuroscience to create unforgettable live experiences that transform how people think, feel, and connect. She is a sought-after speaker at leadership gatherings including Cannes Lions and the World Economic Forum in Davos.
Hesta is the creator of Music Connection Therapy, a method that uses curated music, mindset prompts, and neuroscience-backed tools to help people shift their state and design the life they actually want. Her iHeartRadio podcast Music Is Therapy launched in 2026.
Preeti Srivastav Preeti Group Head of Sustainability, Asahi Group HoldingsPreeti is a sustainability leader committed to driving positive environmental and social change to create a better future for all.
Preeti currently serves as the Group Head of Sustainability for Asahi, a leading global food and beverage company with annual revenues exceeding JPY 2.8 Trillion (USD 19.6 Billion). Asahi operates in more than 100 markets with a globally recognized portfolio of brands that includes premium beers such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch.
As a member of the executive leadership team, Preeti leads the development and implementation of the company’s global sustainability strategy. Her leadership has been instrumental in integrating sustainability across all levels of the organization, earning Asahi multiple sustainability awards during her tenure.
In addition to her role at Asahi, Preeti currently serves as a board member of the UN Global Compact and is Co-Chair of the World Federation of Advertisers’ Sustainable Marketing Community. Preeti also advises on climate change as a technical expert for the United Nations Framework Convention on Climate Change (UNFCCC) and the European Commission. Previously, she has served as a Board Member for the Climate Group’s RE100 and Galvanizing the Groundswell of Climate Actions.
With over 20 years of experience, Preeti has been a driving force in redefining and integrating sustainability across five key pillars: planet, people, profit, portfolio, and purpose—working with companies, governments, non-profits, and institutions across diverse geographies.
Before joining Asahi, she consulted on sustainability as a director at a Nobel Prize-winning consultancy and also worked closely with climate NGOs such as Greenpeace and We Mean Business, a coalition that played a key role in the historic Paris Agreement at COP21.
A recognised thought leader, Preeti has received numerous awards for her leadership in sustainability, including Executive of the Year at the Global Sustainability and ESG Awards in 2024.
Professor Andrew Stephen AM Professor Andrew Head of the Oxford Future of Marketing Initiative, Saïd Business School, University of OxfordAt Oxford Saïd, Andrew is Deputy Dean for Faculty and Research, responsible for overseeing academic matters
at the School. As L’Oréal Professor of Marketing, he is the University’s most-senior marketing academic and leads
the School’s group of marketing faculty members and research staff. He is also Head of the Oxford Future of
Marketing Initiative, a research centre that collaborates with major companies on research and impact aimed at
influencing the future of the marketing profession and marketing practice in organisations.
Andrew is one of the world’s leading marketing academics and is a prominent voice on the future of the
marketing, media, and advertising industries. His research, impact, and industry engagement work focuses
predominantly on issues related to new technologies in marketing (such as artificial intelligence), marketing
effectiveness, the benefits of progressive marketing and advertising practices, and leading digital
transformations with lasting positive impact. He is a strong proponent of the use of data-centric, analyticsenabled, evidence-based approaches to marketing.
His research has made and continues to make significant contributions to how businesses understand
digital marketing, social media, advertising and consumer behaviour. He is recognised by the American
Marketing Association as one of the top 50 marketing academics in the world (including being number one
in the UK) and has won numerous awards for research excellence based on the academic impact of his
research publications.
As a prolific researcher in marketing, Andrew has published in all of the leading academic journals in
marketing, as well as in practice-oriented journals such as Harvard Business Review and MIT Sloan
Management Review and top psychology journals. He previously served as co-editor of the International
Journal of Research in Marketing and editor of the Journal of Consumer Research (the world’s premier
academic journal focused on consumer research and one of the top academic marketing journals).
In 2024 Andrew was recognised in the King’s Birthday Honours as a Member of the Order of Australia (AM)
for his significant contributions to marketing research and development.
Andrew Tindall Andrew Chief Growth Officer, System1From training as a doctor to marketing, Andrew applies a science-first approach to brand growth with a practical edge from his experience working in large FMCGs. A global thought leader on effectiveness, he leads System1’s agency partnerships and research on creativity’s role in driving results across a modern media mix. A sought-after speaker, advisor to top brands, and columnist for The Drum, he’s on a mission to make effectiveness accessible to all.
Speaking at other events during the week:
Jérôme Amouyal Jérôme Global Media and Marketing Effectiveness Director, AXA
Jodie Bailey-Norris Jodie Global Media Senior Director, Integrated Media Measurement, The Coca-Cola Company
Ludovic Basset Ludovic Director General, European Advertising Standards Alliance (EASA)Ludovic Basset is the current Director General of EASA, the European Advertising Standards Alliance. He is also one of the Vice-Chair of the ICC Commission for Advertising and Marketing, and Chair of the Sub-Committee on Ad Self-Regulation of ICC Belgium.
Before joining EASA, Ludovic led the EU affairs practice of US automaker General Motors in Europe. His 20 years in Brussels include senior leadership and public affairs roles across European organisations, primarily in the automotive, transport and environment sectors.
Ludovic began his career in academia as a lecturer in European Law and International Commercial Law. He holds degrees in Law, International Relations and Political Science from universities in France and the UK. He also regularly teaches at French and Belgian universities on legal, public affairs and regulatory topics.
Les Binet Les Author, consultant and marketing professor
Richard Brooke Richard Global Media Operations Director, Unilever
Sergi Calvo Soler Sergi Global Media & Digital Director, Nomad Foods
Deniz Can Deniz Global Head – Digital & AI Acceleration, Bayer
Nicolas Comestaz Nicolas VP Global Data and AI CoE, Coty
Trine Danielsen Trine Global Head of Consumer Data & Digital Development, Arla Foods
Asad Dhunna Asad Founder and CEO, The UnmistakablesAsad is the Founder and CEO of The Unmistakables, an award-winning, B Corp-certified consultancy that helps businesses grow and stay relevant by closing the gap between leadership assumptions and how society actually works.
He partners with CMOs and senior leaders to move beyond compliance-driven inclusion and build culturally confident organisations that can respond to societal shifts, strengthen brand trust, and unlock growth from new communities.
Advising clients including TikTok, Uber, Unilever, Cannes Lions and Mother, Asad works at the intersection of culture, strategy and growth - translating cultural intelligence into sharper positioning, braver leadership, and future-facing and better marketing.
A former leader within Omnicom and IPG agencies, with experience across complex global accounts and in-house roles, he brings both board-level perspective and operational depth. He is regularly recognised by Campaign and PRWeek, and is a trusted voice on culture, leadership and business relevance.
Shaun Dix Shaun Group Global Service Line Leader, Ipsos
Katrina Stirton Dodd Katrina Stirton Trends Editor, Contagious
Marco Dogliani Marco Global Marketing Procurement Lead, Beiersdorf
Antonia Farquhar Antonia Global Head, Media & Partnerships, Nestlé
Bruno Gralpois Bruno Co-Founder & Principal, Agency Mania Solutions
Jenn Grieger Jenn Head of Global Brand Media, Booking.com
Leila Hamidou Leila Managing Director & Partner, BCG
KRISTA HILL KRISTA Senior Manager - Strategic Sourcing Global Marketing Lead, Uber
Alison Keith Alison CEO & Principal Advisor, The Excellence Office
Henry Leon Henry Managing Director and Partner, BCG
Rory McDonnell Rory VP Global Marketing - Insights & Analytics, Glanbia
Marie MUSEUX Marie Global Lead - Alcohol Policy & Responsible Marketing, Moët Hennessy
Philip Myers Philip Chief Institutional Affairs and Corporate Communications Officer, Ferrero
Rafael Narvaez Rafael Group CMO, MuttiRafael brings over 25 years of experience in the marketing field, having worked with major FMCG companies and leading the brand and digital strategy for Europe’s top shelf-stable tomato brand, MUTTI. His work has earned him numerous awards in 2024 and 2025 alone, spotlighting his dedication to sustainability and immersive brand experiences. Based in the Food Valley of Parma, Rafael is not only a visionary in marketing but also a passionate advocate for infusing brands with purpose, aiming to make a real difference in the world.
Viktoria Orcsik Viktoria Head of Indirect Procurement, The Magnum Ice Cream Company
Sorin Patilinet Sorin Global Marketing Effectiveness & Measurement Innovation Lead, PepsiCo
Katherine Robison Katherine Director, Assistant General Counsel, Digital Policy & Privacy, Nike
Ezgi Sahin Ezgi Global Marketing and Media Procurement Director, The Magnum Ice Cream Company
Ruben Schreurs Ruben Group CEO, EbiquityRuben Schreurs is Ebiquity’s Chief Executive Officer. He joined the company in 2020 following the acquisition of Digital Decisions BV, the specialist digital media monitoring and optimisation service provider, which Ruben founded in 2017. After joining the group Ruben was Ebiquity’s Chief Product Officer until July 2023 and Chief Strategy Officer since that date. Prior to setting up Digital Decisions, he was Chief Product Officer at Autheos from 2015 to 2016 and has held positions across various digital agencies and consultancies.
Adam Sheridan Adam Global Head of Products and Analytics, Creative Excellence, Ipsos
Jiunn Shih Jiunn Global Chief Marketing Officer, Driscoll's
Alexander Shmelkov Alexander Executive Director, Global Brand & Consumer Insights, Ikea
Jacqui Stephenson Jacqui Global Responsible and Purpose Marketing Officer, Mars
Angela Tangas Angela Group CEO, OLIVER & Chief Strategy Officer, The Brandtech Group
Claire Thwaites Claire VP, Global Government Affairs, Reckitt
Gareth Townsend Gareth CMI Global Insight Capabilities Director, Mars
Sylvia van der Waal Sylvia Global Brand & Marketing Insights Leader, Ikea
Lauren Walker Lauren Vice President, Digital Transformation, Mars
Cecilia Weckstrom Cecilia Director, DCE Transformation Initiatives, The LEGO Group
Lyndsay Weir Lyndsay Chief AI, Analytics and Insight, Barilla
David Wheldon OBE David WFA President
The week's agenda
9:00 - 12:00
Executive Committee Meeting
Grand Hotel Stockholm (Vapensalen room)
WFA Executive Members only
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.
Dresscode: business casual.
This session will be hybrid.
13:30-14:30
Annual General Meeting
Grand Hotel Stockholm (Spegelsalen room)
WFA members only
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The Annual General Meeting provides WFA members a review of the past year's activities, challenges and major achievements.
Dresscode: business casual.
15:00-17:00
AI Community Meeting
Grand Hotel Stockholm (Spegelsalen room)
WFA members
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WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.
Dresscode: business casual.
This session will be in person.
More details on the agenda coming soon
18:30 - 22:00
Welcome Cocktails
Operaterassen
WFA members or by invitation
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Join us and our Swedish hosts for an unforgettable evening to kick off the week.
Dresscode: cocktail (tie optional).
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Why attend Global Marketer Week?
Be inspired by best-in-class
See how leading global brands tackle marketing challenges, innovate with AI, and deliver measurable results. Leave inspired with practical examples and fresh ideas to elevate your own marketing strategy.
Get actionable, industry insight
Gain practical knowledge on brand, media, AI and policy from industry leaders driving change across markets and multinational organisations.
Connect with your genuine peers
90% of the delegates attending Global Marketer Week are client-side, allowing you to meet senior brand leads who truly understand your challenges.
Experience a truly global event
Engage with marketers from 40+ countries, explore diverse perspectives, and understand regional trends firsthand.
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