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WFA Global Marketer Week 2026 is heading to Stockholm from April 21 to 24. Join us together with the Swedish advertiser association, Sveriges Annonsörer, for a week of learning, inspiration and discovery with the greatest minds of the marketing industry.
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Global Marketer Conference speakers include:
Taide Guajardo Taide Chief Brand Officer Europe, P>aide was born in Mexico City, the first of four siblings. She has a Bachelor of Marketing from the Instituto Tecnologico y de Estudios Superiores de Monterrey, Mexico, and a Masters in International Management from the American Graduate School of International Management in Arizona.
Her career spans over three decades in marketing in Procter and Gamble, in 4 geographies. She joined in Mexico in 1990 and after two years, was transferred to Poland, where she laid the foundations of what the subsidiary is today. In 1995 she moved to Italy where she performed leadership roles in the Laundry category and Media. After 15 years, she moved to the Geneva European HQ as the European Brand Operations leader, driving constructive disruption in Media, Digital and Data for all brands and countries in the region. She was inducted into P&G’s Brand Mastery society, granted to the top 1% of the marketing talent globally. In 2021, Taide was appointed Chief Brand Officer for Europe.
She leads a team of over 1300 talented marketers and partner agencies across 49 countries, driving the business as a top advertising spender in Europe. A human, growth mindset leader, her mission is to fuel sustainable, irresistibly superior brands, through an energized and skilled P&G talent pool and top-notch partners.
Taide is married to Marco, and a mother of 2, Federico and Leonardo.
Rob Mayhew Rob Award-winning content creatorRob Mayhew is the founder of Dunning Kruger Creative Studio, an agency created to fix an industry that simply wasn’t operating at his level.
With over 25 years in advertising, Rob has led global campaigns, won awards, judged awards, and publicly questioned the judging of awards. He has never lost a pitch, only declined to participate in flawed decision-making.
He believes:
Mediocrity is a choice.
Culture is downstream from him.
And if it didn’t trend, it probably lacked ambition.
Rob doesn’t follow industry conversations.
He starts them.
He doesn’t network.
He is the room.
He is building the future of advertising.
Everyone else is adjusting.
Isabel Perry Isabel Global EVP of Strategy, DEPTIsabel Perry, Global EVP Strategy, DEPT®
Isabel leads global strategy at DEPT®, reimagining how companies build with AI and emerging technologies. Originally trained as an architect at Cambridge University, she brings a unique perspective to shaping how organizations transform and compete in an AI-driven economy.
As an established thought leader driving DEPT®'s thinking on AI, Isabel has been recognized among Business Insider's Top 15 Advertising Executives in AI and Campaign's 'Tech Leader of the Year'. She has served as a judge for D&AD and the Webby Awards, and is a member of the Emerging Technology Ad Council, helping shape the industry's approach to innovation.
Hesta Prynn Hesta DJ & licensed clinical therapist, Music Connection Therapy™Hesta Prynn is an internationally acclaimed DJ, radio host, and licensed therapist. Taught to mix vinyl by Questlove, she has shared stages with icons like Amy Schumer and Deepak Chopra and performs for global brands including Spotify, Google, and Netflix.
Her work blends music, psychology, and neuroscience to create unforgettable live experiences that transform how people think, feel, and connect. She is a sought-after speaker at leadership gatherings including Cannes Lions and the World Economic Forum in Davos.
Hesta is the creator of Music Connection Therapy, a method that uses curated music, mindset prompts, and neuroscience-backed tools to help people shift their state and design the life they actually want. Her iHeartRadio podcast Music Is Therapy launched in 2026.
Preeti Srivastav Preeti Group Head of Sustainability, Asahi Group HoldingsPreeti is a sustainability leader committed to driving positive environmental and social change to create a better future for all.
Preeti currently serves as the Group Head of Sustainability for Asahi, a leading global food and beverage company with annual revenues exceeding JPY 2.8 Trillion (USD 19.6 Billion). Asahi operates in more than 100 markets with a globally recognized portfolio of brands that includes premium beers such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch.
As a member of the executive leadership team, Preeti leads the development and implementation of the company’s global sustainability strategy. Her leadership has been instrumental in integrating sustainability across all levels of the organization, earning Asahi multiple sustainability awards during her tenure.
In addition to her role at Asahi, Preeti currently serves as a board member of the UN Global Compact and is Co-Chair of the World Federation of Advertisers’ Sustainable Marketing Community. Preeti also advises on climate change as a technical expert for the United Nations Framework Convention on Climate Change (UNFCCC) and the European Commission. Previously, she has served as a Board Member for the Climate Group’s RE100 and Galvanizing the Groundswell of Climate Actions.
With over 20 years of experience, Preeti has been a driving force in redefining and integrating sustainability across five key pillars: planet, people, profit, portfolio, and purpose—working with companies, governments, non-profits, and institutions across diverse geographies.
Before joining Asahi, she consulted on sustainability as a director at a Nobel Prize-winning consultancy and also worked closely with climate NGOs such as Greenpeace and We Mean Business, a coalition that played a key role in the historic Paris Agreement at COP21.
A recognised thought leader, Preeti has received numerous awards for her leadership in sustainability, including Executive of the Year at the Global Sustainability and ESG Awards in 2024.
Andrew Tindall Andrew SVP Global Partnerships, System1From training as a doctor to marketing, Andrew applies a science-first approach to brand growth with a practical edge from his experience working in large FMCGs. A global thought leader on effectiveness, he leads System1’s agency partnerships and research on creativity’s role in driving results across a modern media mix. A sought-after speaker, advisor to top brands, and columnist for The Drum, he’s on a mission to make effectiveness accessible to all.
Speaking at other events during the week:
Ludovic Basset Ludovic Director General, European Advertising Standards Alliance (EASA)Ludovic Basset is the current Director General of EASA, the European Advertising Standards Alliance. He is also one of the Vice-Chair of the ICC Commission for Advertising and Marketing, and Chair of the Sub-Committee on Ad Self-Regulation of ICC Belgium.
Before joining EASA, Ludovic led the EU affairs practice of US automaker General Motors in Europe. His 20 years in Brussels include senior leadership and public affairs roles across European organisations, primarily in the automotive, transport and environment sectors.
Ludovic began his career in academia as a lecturer in European Law and International Commercial Law. He holds degrees in Law, International Relations and Political Science from universities in France and the UK. He also regularly teaches at French and Belgian universities on legal, public affairs and regulatory topics.
Trine Danielsen Trine Global Head of Consumer Data & Digital Development, Arla Foods
Asad Dhunna Asad Founder and CEO, The UnmistakablesAsad is the Founder and CEO of The Unmistakables, an award-winning, B Corp-certified consultancy that helps businesses grow and stay relevant by closing the gap between leadership assumptions and how society actually works.
He partners with CMOs and senior leaders to move beyond compliance-driven inclusion and build culturally confident organisations that can respond to societal shifts, strengthen brand trust, and unlock growth from new communities.
Advising clients including TikTok, Uber, Unilever, Cannes Lions and Mother, Asad works at the intersection of culture, strategy and growth - translating cultural intelligence into sharper positioning, braver leadership, and future-facing and better marketing.
A former leader within Omnicom and IPG agencies, with experience across complex global accounts and in-house roles, he brings both board-level perspective and operational depth. He is regularly recognised by Campaign and PRWeek, and is a trusted voice on culture, leadership and business relevance.
Shaun Dix Shaun Group Global Service Line Leader, Ipsos
Katrina Stirton Dodd Katrina Stirton Trends Editor, Contagious
Marco Dogliani Marco Global Marketing Procurement Lead, Beiersdorf
Leila Hamidou Leila Managing Director & Partner, BCG
Krista Hill Krista Senior Manager - Strategic Sourcing Global Marketing Lead, Uber
Henry Leon Henry Managing Director and Partner, BCG
Marie Museux Marie Global Lead - Alcohol Policy & Responsible Marketing, Moët Hennessy
Philip Myers Philip Chief Institutional Affairs and Corporate Communications Officer, Ferrero
Viktoria Orcsik Viktoria Head of Indirect Procurement, The Magnum Ice Cream Company
Sorin Patilinet Sorin Global Marketing Effectiveness & Measurement Innovation Lead, PepsiCo
Kat Robison Kat Director, Assistant General Counsel, Digital Policy & Privacy, Nike
Ezgi Sahin Ezgi Global Marketing and Media Procurement Director, The Magnum Ice Cream Company
Ruben Schreurs Ruben Group CEO, Ebiquity
Adam Sheridan Adam Global Head of Products and Analytics, Creative Excellence, Ipsos
Alexander Shmelkov Alexander Executive Director, Global Brand & Consumer Insights, Ikea
Jacqui Stephenson Jacqui Global Responsible and Purpose Marketing Officer, Mars
Angela Tangas Angela Group CEO, OLIVER & Chief Strategy Officer, The Brandtech Group
Claire Thwaites Claire VP, Global Government Affairs, Reckitt
Gareth Townsend Gareth CMI Global Insight Capabilities Director, Mars
Sylvia van der Waal Sylvia Global Brand & Marketing Insights Leader, Ikea
Cecilia Weckstrom Cecilia Director, DCE Transformation Initiatives, The LEGO Group
David Wheldon David WFA President
The week's agenda
08:30 - 12:00
Executive Committee Meeting
Grand Hotel Stockholm (Vapensalen room)-
WFA Executive Members only
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.
Dresscode: business casual.
This session will be hybrid.
13:30-14:30
Annual General Meeting
Grand Hotel Stockholm (Spegelsalen room)
WFA members only
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The Annual General Meeting provides WFA members a review of the past year's activities, challenges and major achievements.
Dresscode: business casual.
15:00-17:00
AI Community Meeting
Grand Hotel Stockholm (Spegelsalen room)
WFA members
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WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.
Dresscode: business casual.
This session will be in person.
More details on the agenda coming soon
18:00 - 22:00
Welcome Cocktails
Operaterassen
WFA members or by invitation
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Join us and our Swedish hosts for an unforgettable evening.
Dresscode: cocktail (tie optional).
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Why attend Global Marketer Week?
Be inspired by best-in-class
See how leading global brands tackle marketing challenges, innovate with AI, and deliver measurable results. Leave inspired with practical examples and fresh ideas to elevate your own marketing strategy.
Get actionable, industry insight
Gain practical knowledge on brand, media, AI and policy from industry leaders driving change across markets and multinational organisations.
Connect with your genuine peers
90% of the delegates attending Global Marketer Week are client-side, allowing you to meet senior brand leads who truly understand your challenges.
Experience a truly global event
Engage with marketers from 40+ countries, explore diverse perspectives, and understand regional trends firsthand.
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