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WFA Global Marketer Week 2026 is heading to Stockholm, Sweden, from April 21 to 24. Join us together with the Swedish advertiser association, Sveriges Annonsörer, for a week of learning, inspiration and discovery with the greatest minds of the marketing industry.
Global Marketer Week 2026 speakers include
Taide Guajardo Taide Chief Brand Officer Europe, P>aide was born in Mexico City, the first of four siblings. She has a Bachelor of Marketing from the Instituto Tecnologico y de Estudios Superiores de Monterrey, Mexico, and a Masters in International Management from the American Graduate School of International Management in Arizona.
Her career spans over three decades in marketing in Procter and Gamble, in 4 geographies. She joined in Mexico in 1990 and after two years, was transferred to Poland, where she laid the foundations of what the subsidiary is today. In 1995 she moved to Italy where she performed leadership roles in the Laundry category and Media. After 15 years, she moved to the Geneva European HQ as the European Brand Operations leader, driving constructive disruption in Media, Digital and Data for all brands and countries in the region. She was inducted into P&G’s Brand Mastery society, granted to the top 1% of the marketing talent globally. In 2021, Taide was appointed Chief Brand Officer for Europe.
She leads a team of over 1300 talented marketers and partner agencies across 49 countries, driving the business as a top advertising spender in Europe. A human, growth mindset leader, her mission is to fuel sustainable, irresistibly superior brands, through an energized and skilled P&G talent pool and top-notch partners.
Taide is married to Marco, and a mother of 2, Federico and Leonardo.
Isabel Perry Isabel Global EVP of Strategy, DEPTIsabel Perry, Global EVP Strategy, DEPT®
Isabel leads global strategy at DEPT®, reimagining how companies build with AI and emerging technologies. Originally trained as an architect at Cambridge University, she brings a unique perspective to shaping how organizations transform and compete in an AI-driven economy.
As an established thought leader driving DEPT®'s thinking on AI, Isabel has been recognized among Business Insider's Top 15 Advertising Executives in AI and Campaign's 'Tech Leader of the Year'. She has served as a judge for D&AD and the Webby Awards, and is a member of the Emerging Technology Ad Council, helping shape the industry's approach to innovation.
Preeti Srivastav Preeti Group Head of Sustainability, AsahiPreeti Srivastav, Group Head of Sustainability, Asahi Group Holdings
Preeti is a sustainability leader committed to driving positive environmental and social change to create a better future for all.
Preeti currently serves as the Group Head of Sustainability for Asahi, a leading global food and beverage company with annual revenues exceeding JPY 2.8 Trillion (USD 19.6 Billion). Asahi operates in more than 100 markets with a globally recognized portfolio of brands that includes premium beers such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch.
As a member of the executive leadership team, Preeti leads the development and implementation of the company’s global sustainability strategy. Her leadership has been instrumental in integrating sustainability across all levels of the organization, earning Asahi multiple sustainability awards during her tenure.
In addition to her role at Asahi, Preeti currently serves as a board member of the UN Global Compact and is Co-Chair of the World Federation of Advertisers’ Sustainable Marketing Community. Preeti also advises on climate change as a technical expert for the United Nations Framework Convention on Climate Change (UNFCCC) and the European Commission. Previously, she has served as a Board Member for the Climate Group’s RE100 and Galvanizing the Groundswell of Climate Actions.
With over 20 years of experience, Preeti has been a driving force in redefining and integrating sustainability across five key pillars: planet, people, profit, portfolio, and purpose—working with companies, governments, non-profits, and institutions across diverse geographies.
Before joining Asahi, she consulted on sustainability as a director at a Nobel Prize-winning consultancy and also worked closely with climate NGOs such as Greenpeace and We Mean Business, a coalition that played a key role in the historic Paris Agreement at COP21.
A recognised thought leader, Preeti has received numerous awards for her leadership in sustainability, including Executive of the Year at the Global Sustainability and ESG Awards in 2024.
Andrew Tindall Andrew SVP Global Partnerships, System1Andrew Tindall, SVP, System1.
From training as a doctor to marketing, Andrew applies a science-first approach to brand growth with a practical edge from his experience working in large FMCGs. A global thought leader on effectiveness, he leads System1’s agency partnerships and research on creativity’s role in driving results across a modern media mix. A sought-after speaker, advisor to top brands, and columnist for The Drum, he’s on a mission to make effectiveness accessible to all.
The week's agenda
08:30 - 12:00
Executive Committee Meeting
Grand Hotel Stockholm (Vapensalen room)-
WFA Executive Members only
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.
Dresscode: business casual.
This session will be hybrid.
13:30-14:30
Annual General Meeting
Grand Hotel Stockholm (Spegelsalen room)
WFA members only
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The Annual General Meeting provides WFA members a review of the past year's activities, challenges and major achievements.
Dresscode: business casual.
15:00-17:00
AI Community Meeting
Grand Hotel Stockholm (Spegelsalen room)
WFA members
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WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.
Dresscode: business casual.
This session will be in person.
More details on the agenda coming soon
18:00 - 22:00
Welcome Cocktails
Operaterassen
WFA members or by invitation
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Join us and our Swedish hosts for an unforgettable evening.
Dresscode: cocktail (tie optional).
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Global Marketer Week partners
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Last year's highlights
The most senior global client-side audience
1000 +
senior marketing leaders
convening for a week of insight, exchange, and agenda-setting
90 %
client-side marketers
ensuring peer-to-peer conversations grounded in real brand challenges
40 +
countries represented
offering a truly global perspective shaping discussions and outcomes
9.3 / 10
recommendation score
reflecting consistently high value for senior marketing leaders
2026 conference speakers
Global Marketer Week includes complimentary access to the conference for global or regional marketers from an organisation in WFA membership.
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