Agenda

Agenda

Designed exclusively for senior marketers, WFA Global Marketer Week combines world-class thinking with peer-to-peer exchange to help leaders navigate disruption, unlock growth and future-proof their organisations. From CMO-level forums to the flagship Global Marketer Conference, the week offers a rare opportunity to step back, sharpen strategy and connect with peers facing the same challenges — at a global scale.

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Agenda

The week's agenda

9:00 - 12:00
Executive Committee Meeting
tbc
WFA Executive Members only
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.

Dresscode: business casual.

This session will be hybrid.

13:30-14:30
Annual General Meeting
tbc
WFA members only
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The Annual General Meeting provides WFA members a review of the past year's activities, challenges and major achievements.

Dresscode: business casual.

15:00-17:00
AI Community Meeting
tbc
WFA members
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WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations. 

Dresscode: business casual.

This session will be in person.

More details on the agenda coming soon

15:00 - 17:00
Sustainable and Inclusive Marketing Forum
tbc
WFA members or by invitation
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For WFA members with an interest in how inclusive and sustainable marketing can enable brand growth.

This meeting will be held under the Chatham House rules.

Agenda to follow.

18:30 - 22:00
Welcome Cocktails
tbc
WFA members or by invitation
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Join us and our hosts at ISBA for an unforgettable evening to kick off the week.

Dresscode: cocktail (tie optional).

Some of our confirmed speakers include:

  • Sir John Hegarty
    Sir John Hegarty Sir John Co-founder & Creative Director at The Business of Creativity
    John Hegarty has been central to the global advertising scene over six decades working with brands such as Levi's, Audi, Boddingtons, Lynx, British Airways and Johnnie Walker. He was a founding partner of Saatchi and Saatchi in 1970. He co-founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The Agency now has offices in London, New York, Singapore, Stockholm, Shanghai, Mumbai and Los Angeles. John’s creative awards are numerous. He has been given the D&AD President's Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame. John was awarded a Knighthood in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011. John has written two books: ‘Hegarty on Advertising – Turning Intelligence into Magic’ and "Hegarty on Creativity - there are no rules". In 2022 John co-founded The Business of Creativity, which aims to unlock creative potential through inspiring, distinctive and entertaining products.
  • Paul Anthony 'PK' Katimbang
    Paul Anthony 'PK' Katimbang Paul Anthony 'PK' Global Chief Marketing Officer, Haleon
  • Andrew Tindall
    Andrew Tindall Andrew Chief Growth Officer, System1
    From training as a doctor to marketing, Andrew applies a science-first approach to brand growth with a practical edge from his experience working in large FMCGs. A global thought leader on effectiveness, he leads System1’s agency partnerships and research on creativity’s role in driving results across a modern media mix. A sought-after speaker, advisor to top brands, and columnist for The Drum, he’s on a mission to make effectiveness accessible to all.
  • Jane Wakely
    Jane Wakely Jane Executive VP, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods, PepsiCo
    Jane Wakely, Chief Consumer & Marketing Officer, has been at PepsiCo since January 2022, where she oversees the Global Consumer organization across different PepsiCo brands, which includes R&D, Marketing, Insights, Design and Category Strategy. Prior to PepsiCo, Jane was the lead CMO at Mars Incorporated for 21 years, where she was a driving force in the transformation of Mars’ consumer functions, leading and launching Mars’ innovative mandate for sustainable growth with people, data, creativity, and purpose at its heart. Jane began her career at Procter & Gamble and was one of the founding members of GARM.

Register for Global Marketer Week 2027

Tickets for Global Marketer Week are free of charge for global or regional marketers from companies in WFA membership.

 

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