This year, Global Marketer Week will include complimentary access for WFA members to the conference in partnership with UBA (normal ticket value €850).
The Week's Agenda
Global Marketer Week 2025
What to expect?
Global Marketer Week 2025 will be a mixture of leadership meetings, our signature WFA Forums and exclusive networking opportunities.
WFA x UBA conference speakers
Livia Fioretti Livia Director of Trend Methodology, TrendWatchingShe has gained extensive experience across various advertising agencies and consultancy firms: from planner and copywriter, she quickly advanced to strategic advisor and is now the Director of Methodology & Training at TrendWatching. Livia Fioretti is a true all-rounder, which gives her extra credibility in the field. That's why we're excited to give her the stage. Luckily for us, delivering keynotes and sharing her knowledge about brand purpose is her true passion. This is also why she enjoys mentoring students from Amsterdam to Paris and Newcastle. She helps both her mentees and clients worldwide to identify trends and develop targeted strategies that lead to innovations meeting consumer demands.
Seth Godin Seth Founder of the Carbon Almanac, blogger, entrepreneur and authorSeth Godin is the author of 22 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His book, This Is Marketing, was an instant bestseller around the world. The newest book, The Practice, is also a bestseller. His newest project is leading a worldwide group of volunteers creating The Carbon Almanac. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide. In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have taken the powerful Akimbo workshops he founded, including the altMBA and The Marketing Seminar.
Peter Hinssen Peter Co-founder NexxworksPeter is a top ranked and world class key note speaker on technological evolution, innovation strategy and adaptive leadership. He brings his content with a unique combination of depth, clarity, positivity, and a dry sense of humor. He likes to describe himself as a pathological optimist. He firmly believes that companies can and should help build a better, brighter and bolder Day After Tomorrow. He has collaborated with Fortune 1000 companies and leading brands like Google, Apple, Facebook, Amazon, Accent and led a life of technology start-ups for more than fifteen years. He is a 5-time author and lecturer on the topics of corporate innovation, leadership, strategy and the impact of all things digital on society and business. He lectures at renowned business schools like the London Business School and the MIT Sloan School of Management.
Stephan Loerke Stephan Chief Executive Officer, WFAStephan has been the WFA CEO since November 2003 in which time the organisation has witnessed over a tenfold increase in headcount and revenue. He is also Vice-President of the International Council for Ad Self-Regulation (ICAS) and Member of Advertising Week’s Global Advisory Council. In 2019, he featured on the Drum’s Digerati list as one of the world’s 100 most influential people in digital. Prior to joining WFA, Stephan worked for L'Oréal in Paris and Brussels. He studied business economics at the Saint Gall Business School in Switzerland, after which he worked at the United Nations in New York. Stephan has German and French nationalities and is married to Sabine and has two sons, Sebastian and Alexandre.
Raja Rajamannar Raja Chief Marketing & Communications Officer, MastercardRaja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.
Steven Van Belleghem Steven Co-founder Nexxworks & Customer Experience EnthusiastSteven is the author of several international bestsellers, including When Digital Becomes Human, Customers the Day After Tomorrow, The Offer You Can’t Refuse, and most recently, A Diamond in the Rough. His passion is to inspire people about the customer experience of the future. Steven believes that entrepreneurs can only truly connect with their customers' hearts by approaching them with empathy and as fellow human beings. This can be achieved by playing the long-term game and using new technology with common sense. Success naturally follows from this approach. As an international keynote speaker, Steven has delivered over 1,500 presentations in 45 different countries. At the UBA Trends Day, Steven will be your moderator.
The week's agenda
08:30 - 12:00
Executive Committee
Hilton Hotel Brussels
WFA members only
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.
Dresscode: business casual.
This session will be hybrid.
13:30 - 14:30
Annual General Meeting
Hilton Hotel Brussels
WFA members only
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The Annual General Meeting provides WFA members a review of the past year's activities, challenges and major achievements.
Dresscode: business casual.
18:00 - 22:00
Welcome Cocktails
WFA members only
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Join us and our hosts for an unforgettable evening.
Dresscode: business casual.