Global Marketer Week 2026 speakers include
Manolo Arroyo Manolo Executive Vice President & Global Chief Marketing Office, The Coca-Cola CompanyManuel “Manolo” Arroyo is EVP & Global Chief Marketing Officer since January 2020. He is responsible for Global Marketing, the five Global Category teams, Human Insights and Marketing Performance, Integrated Marketing Experience (IMX) including Media, Digital Marketing, Design, Marketing Assets (Music, Sports, Entertainment, and Influencers), AI, Marketing Operations & Capabilities, and the Marketing Transformation Office. He leads a global marketing network of more than 2,000 professionals in nine Operating Units and Marketing Platform Services.
Manolo is recognized as the architect and driver of the most radical marketing transformation in the history of The Coca-Cola Company, reshaping the portfolio of brands, innovation, modernizing its marketing and designing an industry-leading partnership with WPP and a new marketing operating model. The digital-first transformation is leveraging the power of experiences, influencers, entertainment, and culture, all enabled by data, tech and AI and has become a key driver of growth and value creation for the Company.
Prior to his current role, he served from 2019-2020 as both the Global CMO and as President of the Asia Pacific Operating Group, he was responsible for operations in the Asia Pacific group’s five business units, along with the Company’s Bottling Investments Group. Arroyo served as President of the Company’s Mexico business unit from 2017 to 2018, winning in 2018 the Woodruff Cup, the highest recognition to the best performing unit of The Coca-Cola Company.
Arroyo left Coca-Cola in 2014 to rejoin S.C. Johnson & Son, as SVP & President of Asia Pacific. From 2015 to 2016 he served as CEO of Deoleo, the publicly traded worldwide leader in branded olive oil, including the Bertolli brand.
Prior to that, he was President of the Coca-Cola Southeast and West Asia (SEWA) business unit from 2006 to 2009 and President of the ASEAN business unit from 2010 to 2014, where he led structural refranchising in Malaysia, Singapore, Vietnam, Cambodia, Indonesia, The Philippines, and the Company’s first ever entries in Myanmar/Burma and Laos. This role included a remarkable turnaround of our business in Thailand and Vietnam.
He began his career with Coca-Cola in 1995 in marketing in Spain and in Global Strategic Marketing in Atlanta, where he led the first global water strategy for the Company. In 2000 was appointed Iberia Marketing Director and General Manager for sparkling brands, where he pioneered and designed what later became The Coca-Cola Company Marketing Model (DNA 1.0). He was awarded The Coca-Cola Company Worldwide Marketing Excellence Award, the highest internal marketing recognition and has +60 external awards in marketing, innovation, and creativity across the World. In 2004 he became General Manager for Spain and bottling sales company.
Arroyo started his career in 1992 in marketing at S.C. Johnson & Son and worked for two years in the Corporate Office Staff of the Chairman & CEO at Banco Santander in Madrid, Spain.
Arroyo is a member of the board of Coca-Cola EuroPacific Partners, the publicly listed largest bottling partner of The Coca-Cola Company Worldwide. He has served in the boards of Directors of Coca-Cola Andina (Chile), ThainamThip Ltd (Thailand) and Coca-Cola COFCO (China).
Arroyo earned double major degrees in Business Administration and Law, both from ICADE in Madrid. He loves traveling, mountain biking and DJ music. He co-founded a ski school in 1987 and was ski teacher and competition coach.
Taide Guajardo Taide Chief Brand Officer Europe, P>aide was born in Mexico City, the first of four siblings. She has a Bachelor of Marketing from the Instituto Tecnologico y de Estudios Superiores de Monterrey, Mexico, and a Masters in International Management from the American Graduate School of International Management in Arizona.
Her career spans over three decades in marketing in Procter and Gamble, in 4 geographies. She joined in Mexico in 1990 and after two years, was transferred to Poland, where she laid the foundations of what the subsidiary is today. In 1995 she moved to Italy where she performed leadership roles in the Laundry category and Media. After 15 years, she moved to the Geneva European HQ as the European Brand Operations leader, driving constructive disruption in Media, Digital and Data for all brands and countries in the region. She was inducted into P&G’s Brand Mastery society, granted to the top 1% of the marketing talent globally. In 2021, Taide was appointed Chief Brand Officer for Europe.
She leads a team of over 1300 talented marketers and partner agencies across 49 countries, driving the business as a top advertising spender in Europe. A human, growth mindset leader, her mission is to fuel sustainable, irresistibly superior brands, through an energized and skilled P&G talent pool and top-notch partners.
Taide is married to Marco, and a mother of 2, Federico and Leonardo.
Isabel Perry Isabel Global EVP of Strategy, DEPTIsabel Perry, Global EVP Strategy, DEPT®
Isabel leads global strategy at DEPT®, reimagining how companies build with AI and emerging technologies. Originally trained as an architect at Cambridge University, she brings a unique perspective to shaping how organizations transform and compete in an AI-driven economy.
As an established thought leader driving DEPT®'s thinking on AI, Isabel has been recognized among Business Insider's Top 15 Advertising Executives in AI and Campaign's 'Tech Leader of the Year'. She has served as a judge for D&AD and the Webby Awards, and is a member of the Emerging Technology Ad Council, helping shape the industry's approach to innovation.
Preeti Srivastav Preeti Group Head of Sustainability, AsahiPreeti Srivastav, Group Head of Sustainability, Asahi Group Holdings
Preeti is a sustainability leader committed to driving positive environmental and social change to create a better future for all.
Preeti currently serves as the Group Head of Sustainability for Asahi, a leading global food and beverage company with annual revenues exceeding JPY 2.8 Trillion (USD 19.6 Billion). Asahi operates in more than 100 markets with a globally recognized portfolio of brands that includes premium beers such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch.
As a member of the executive leadership team, Preeti leads the development and implementation of the company’s global sustainability strategy. Her leadership has been instrumental in integrating sustainability across all levels of the organization, earning Asahi multiple sustainability awards during her tenure.
In addition to her role at Asahi, Preeti currently serves as a board member of the UN Global Compact and is Co-Chair of the World Federation of Advertisers’ Sustainable Marketing Community. Preeti also advises on climate change as a technical expert for the United Nations Framework Convention on Climate Change (UNFCCC) and the European Commission. Previously, she has served as a Board Member for the Climate Group’s RE100 and Galvanizing the Groundswell of Climate Actions.
With over 20 years of experience, Preeti has been a driving force in redefining and integrating sustainability across five key pillars: planet, people, profit, portfolio, and purpose—working with companies, governments, non-profits, and institutions across diverse geographies.
Before joining Asahi, she consulted on sustainability as a director at a Nobel Prize-winning consultancy and also worked closely with climate NGOs such as Greenpeace and We Mean Business, a coalition that played a key role in the historic Paris Agreement at COP21.
A recognised thought leader, Preeti has received numerous awards for her leadership in sustainability, including Executive of the Year at the Global Sustainability and ESG Awards in 2024.
Andrew Tindall Andrew SVP Global Partnerships, System1Andrew Tindall, SVP, System1.
From training as a doctor to marketing, Andrew applies a science-first approach to brand growth with a practical edge from his experience working in large FMCGs. A global thought leader on effectiveness, he leads System1’s agency partnerships and research on creativity’s role in driving results across a modern media mix. A sought-after speaker, advisor to top brands, and columnist for The Drum, he’s on a mission to make effectiveness accessible to all.
