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  1.    In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
    Global Marketer WeekHalo

    In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the first quarter of 2025 that you might have missed:

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  2.    Policy Forum Meeting Overview (Global Marketer Week Brussels 2025)
    Advertising & policyGlobal Marketer Week

    Policy Forum Meeting Overview (Global Marketer Week Brussels 2025)

    An overview of the Policy Forum held in Brussels on 19 March 2025

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  3.    Marketing leaders highlight key trends at Global Marketer Week 2025
    CreativityGlobal Marketer WeekAICMO

    Marketing leaders highlight key trends at Global Marketer Week 2025

    Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in Brussels between April 18 and 21.

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  4.    Highlights from Global Marketer Week 2025
    Global Marketer Week

    Highlights from Global Marketer Week 2025

    Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from another week of discovery, inspiration and learning with the best minds of the industry. View more highlights and speaker sessions at gmw.wfanet.org.

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  5.    WFA research identifies drivers of successful marketing organisations
    Global Marketer WeekCMO Forum

    WFA research identifies drivers of successful marketing organisations

    New WFA research, Marketer of the Future 2025, highlights key factors separating brand leaders and those who are under-performing. Senior marketers share their views on the back of the research.

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  6.    Allwyn Chief Brand Officer David Wheldon named as new WFA President
    Global Marketer Week

    Allwyn Chief Brand Officer David Wheldon named as new WFA President

    Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior executives from First Bank of Nigeria, Kenvue and Nissan join CMOs from Cathay Pacific, Etihad, Nestlé, Nissan, PepsiCo and L’Oréal on WFA leadership team.

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  7.    WFA prepares for biggest ever Global Marketer Week
    Global Marketer Week

    WFA prepares for biggest ever Global Marketer Week

    More than 2,000 delegates from over 40 countries set to benefit from trends, insights and networking opportunities at the event in Brussels.

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  8.    Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
    Global Marketer WeekCMO Forum

    Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties

    As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable solutions to help brand owners address the challenges facing each role.

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  9.    L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage
    Global Marketer Week

    L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage

    WFA and the Belgian Advertiser Association, UBA, have announced new speakers for the WFA x UBA Conference, which will form the centrepiece of Global Marketer Week 2025.

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