Registration
Joining us in Stockolm? Plan your trip below
WFA Global Marketer Week 2026 is heading to Stockholm from April 21 to 24. Join us together with the Swedish advertiser association, Sveriges Annonsörer, for a week of learning, inspiration and discovery with the greatest minds of the marketing industry.
Book your stay in Stockholm
The week's agenda
08:30 - 12:00
Executive Committee Meeting
Grand Hotel Stockholm (Vapensalen room)-
WFA Executive Members only
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.
Dresscode: business casual.
This session will be hybrid.
13:30-14:30
Annual General Meeting
Grand Hotel Stockholm (Spegelsalen room)
WFA members only
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The Annual General Meeting provides WFA members a review of the past year's activities, challenges and major achievements.
Dresscode: business casual.
15:00-17:00
AI Community Meeting
Grand Hotel Stockholm (Spegelsalen room)
WFA members
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WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.
Dresscode: business casual.
This session will be in person.
More details on the agenda coming soon
18:00 - 22:00
Welcome Cocktails
Operaterassen
WFA members or by invitation
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Join us and our Swedish hosts for an unforgettable evening.
Dresscode: cocktail (tie optional).
09:00 - 15:00
CMO Forum
Hotel Skeppsholmen
By invitation only
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The WFA CMO Forum is an invitation-only event for global marketing leaders.
The session will be held under the Chatham House rule.
Dresscode: business casual.
More details on the agenda coming soon
08:30 - 14:30
Media Forum
Grand Hotel Stockholm (Spegelsalen room)
WFA Media Forum members or by invitation
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The WFA Media Forum provides peers the chance to discuss and tackle common media challenges and further our industry's agenda.
The session will be held under the Chatham House rule.
Dresscode: business casual.
More details on the agenda coming soon
09:00-15:00
Sourcing Forum
Grand Hotel Stockholm (New York room)
WFA Sourcing Forum members or by invitation
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The WFA Sourcing Forum is meant for marketing procurement leaders.
The session will be held under the Chatham House rule.
Dresscode: business casual.
More details on the agenda coming soon
09:00-15:00
Insight Forum
Grand Hotel Stockholm (Blasierummet room)
WFA members or by invitation
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The WFA Insight Forum is the only global leadership network dedicated to senior insights & analytics leaders, looking to elevate their function.
The session will be held under the Chatham House rule.
Dresscode: business casual.
More details on the agenda coming soon
09:00 - 15:00
Policy Forum
Grand Hotel Stockholm (Uppsala room)
WFA members only
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The WFA Policy Forum is meant for public affairs professionals.
The session will be held under the Chatham House rule.
Dresscode: business casual.
More details on the agenda coming soon
15:30 - 17:00
Better Marketing Plenary
Grand Hotel Stockholm (Spegelsalen room)
WFA members or by invitation
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Forum participants will come together for a chance to connect with colleagues outside of their discipline and learn what has been discussed in the other Forums. This is followed by a networking drink.
More details on the agenda coming soon
08:30 - 17:00
Global Marketer Conference
House of People
Open to all
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The highly-acclaimed Global Marketer Conference is back. The conference boasts (in one CMO’s words) “the most senior, and capable, line-up of its kind in the global marketing industry”.
More details on the agenda coming soon
Non-WFA members can register for the conference here
19:00 - 23:00
WFA Gala Dinner
Vasa Museum
WFA members or by invitation
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Join us for an unforgettable dinner at the Vasa Museum, with a spectacular view of the 17th-century warship, Vasa.
Dress code: Cocktail (tie optional). Please note that the venue temperature is maintained at 18°C, please plan your attire accordingly.
09:30 - 14:00
National Associations Council
Grand Hotel Stockholm
WFA national association members only
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The National Associations Council (NAC) is the global forum for heads and representatives of national advertiser associations in WFA membership.
The NAC offers a unique opportunity to learn from each other, collaborate, share ideas, insights and success stories. The session will be held under the Chatham House rule.
Dresscode: business casual.
More details on the agenda coming soon
Event venues
“...a melting pot of innovation, insights and inspiration”
