Registration
Joining us in Stockolm? Plan your trip below
WFA Global Marketer Week 2027 goes to London from 20-23 April, in partnership with ISBA. Registrations are now open.
Book your stay in Stockholm
The week's agenda
9:00 - 12:00
Executive Committee Meeting
tbc
WFA Executive Members only
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.
Dresscode: business casual.
This session will be hybrid.
13:30-14:30
Annual General Meeting
tbc
WFA members only
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The Annual General Meeting provides WFA members a review of the past year's activities, challenges and major achievements.
Dresscode: business casual.
15:00-17:00
AI Community Meeting
tbc
WFA members
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WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.
Dresscode: business casual.
This session will be in person.
More details on the agenda coming soon
15:00 - 17:00
Sustainable and Inclusive Marketing Forum
tbc
WFA members or by invitation
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For WFA members with an interest in how inclusive and sustainable marketing can enable brand growth.
This meeting will be held under the Chatham House rules.
Agenda to follow.
18:30 - 22:00
Welcome Cocktails
tbc
WFA members or by invitation
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Join us and our hosts at ISBA for an unforgettable evening to kick off the week.
Dresscode: cocktail (tie optional).
9:00 - 15:00
CMO Forum
etc.venues County Hall (Thames 1 Suite)
By invitation only
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The CMO Forum is an invitation-only event for global marketing leaders.
The session will be held under the Chatham House rule.
Dresscode: business casual.
More details on the agenda coming soon
9:00 - 15:00
Media Forum
etc.venues County Hall (Lord Suite)
WFA Media Forum members or by invitation
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The Media Forum provides peers the chance to discuss and tackle common media challenges and further our industry's agenda.
The session will be held under the Chatham House rule.
Dresscode: business casual.
More details on the agenda coming soon
9:00-15:00
Sourcing Forum
etc.venues County Hall (Westminster Suite)
WFA Sourcing Forum members or by invitation
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The Sourcing Forum is for marketing procurement leaders.
The session will be held under the Chatham House rule.
Dresscode: business casual.
More details on the agenda coming soon
9:00-14:30
Marketing Capability Forum
etc.venues County Hall (Chancellor Suite)
WFA members or by invitation
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For senior marketers focused on building marketing capability to drive growth and organisational impact.
The session will be in-person and held under the Chatham House rule.
Dress code: business casual
More details on the agenda coming soon
9:00-15:00
Insight Forum
etc.venues County Hall (Assent Suite)
WFA members or by invitation
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The Insight Forum is the only global leadership network dedicated to senior insights & analytics leaders, looking to elevate their function.
The session will be held under the Chatham House rule.
Dresscode: business casual.
More details on the agenda coming soon
9:00 - 15:00
Policy Forum
etc.venues County Hall (Legislate Suite)
WFA members only
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For public affairs, regulatory and corporate affairs professionals in WFA membership.
The session will be held under the Chatham House rule.
Dresscode: business casual.
More details on the agenda coming soon
15:30 - 17:30
Better Marketing Plenary
etc.venues County Hall (County Suite)
WFA members or by invitation
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Forum participants will come together for the Better Marketing plenary. This is followed by a networking drink from 16:30 to 17:30.
More details on the agenda coming soon
9:00 - 16:00
Global Marketer Conference
Central Hall Westminster
Open to all
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The highly-acclaimed Global Marketer Conference is back. The conference boasts (in one CMO’s words) “the most senior, and capable, line-up of its kind in the global marketing industry”.
20:00 - 23:00
WFA Gala Dinner
The Savoy
WFA members or by invitation
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Join us for an unforgettable dinner at an iconic venue in London.
Dress code: Cocktail (tie optional).
09:30 - 14:00
National Associations Council
tbc
WFA national association members only
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The global forum for heads and representatives of national advertiser associations in WFA membership.
The NAC offers a unique opportunity to learn from each other, collaborate, share ideas, insights and success stories. The session will be held under the Chatham House rule.
Dresscode: business casual.
More details on the agenda coming soon
Event venues
“...a melting pot of innovation, insights and inspiration”