Music. Travel. Sports. A whopping 60% of people are actively saving to indulge in what they love, according to a recent survey about the passions landscape. This is a cultural trend with untold potential for marketers seeking to cut through the clutter. In this session, Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, discusses the influence of shared passions and how brands can harness these interests to build meaningful, lasting and trust-based connections with consumers.