Revamping legacy brands

Diana Frost, Kraft Heinz

Revamping Legacy Brands

Heinz, a beloved brand for over 150 years, offers valuable lessons for staying relevant today. How can legacy brands evolve, unify global storytelling and grow as category leaders? Join Diana Frost, Chief Growth Officer at Kraft Heinz, to discover how leveraging global human truths and a brand’s foundation can modernize and keep any brand vibrant in today's market.

<b>Revamping Legacy Brands</b>

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