WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.

This session will be hybrid.

The Annual General Meeting will give WFA members a review of the past year’s activities, challenges and major achievements.

Join us and our hosts for an unforgettable dinner in this former Ottoman palace overlooking the Bosphorus strait.

Address: Yıldız, Çırağan Cd. No:32, 34349 Beşiktaş/İstanbul, Türkiye

The CMO Forum is an invitation-only event for global marketing leaders. The CMO Forum will focus on sustainable growth: against a challenging economic and societal backdrop, three of the world’s biggest brand owners will provide stimulus for marketing leadership roundtables. Workshops will focus on how responsible marketing frameworks can drive more effective behaviours from the marketing function and translate into positive business outcomes.

In this session, the Sourcing Forum will continue its transformative focus: addressing how the function can drive sustainable growth through external relationships, developing strong and long-lasting commercial structures with key partners, and ultimately becoming their agencies’ client of choice.

Our Media Forum provides peers the chance to discuss and tackle common media challenges and further our industry's agenda.

In this meeting, we will examine how the change called for in the new WFA Global Media Charter can be accelerated. The Media Charter identifies a number of industry issues, across a spectrum of Environmental, Social and Governance (ESG) themes. In the Media Forum we will hear case studies from pioneering clients who are already pushing for the change identified in the Charter, and through working sessions, we will identify how we can work with the industry to fulfil the un-met requirements that we ask the industry to collaborate with us on.

The Policy Forum is for public affairs professionals. During this session, we will look at the fast-changing pressures from environmental, social and governance (ESG) perspectives, how companies need to respond, the role of policy in helping companies respond and how these translate in practice into company frameworks or policies for responsible marketing. 

Are marketers from Mars?

Sometimes you could be forgiven for thinking marketers come from another planet.

In their efforts to stand out from the crowd, they can stretch facts, bend the truth and/or come across as simply tone deaf.

With environmental sustainability high on the consumer agenda, brands have been increasingly accused of greenwashing.

And the backlash against greenwash has led many brands to ‘greenhush’ and stay quiet about their efforts.

This interactive session will explore the thin line between getting it right and wrong and try and offer some serious perspectives for how brand marketers can get it right.

With help from our panel of experts, real-life case studies, lots of audience participation and a stand-up comedian, we hope to uncover a few lessons that will help ensure that we as marketers have our feet firmly on Planet Earth. And that our environmental efforts to help save it properly resonate with consumers.

Address:
Gümüşsuyu, Cvk Park Boshoporus Otel, İnönü Cd. No:8
Beyoğlu/İstanbul 34437

The highly acclaimed WFA global marketer conference is back. 

The global marketer conference boasts (in one CMO’s words) “the most senior, and capable, line-up of its kind in the global marketing industry”.

Against a challenging economic backdrop, our focus will be sustainable growth: exploring how the world’s biggest brand owners can be part of the solution to a sustainable future whilst delivering against shareholder, and stakeholder, expectations.  

The launch of WFA & Kantar’s Sustainable Marketing 2030 report will help frame the narrative for the day. Global CMOs from Anheuser Busch InBev, Bumble, Mastercard, Reckitt, and Unilever will address the opportunities around creativity innovation and partnership. With the help of thought leaders from VICE and Scope3, they will also explore the challenges being faced around measurement and societal expectations – including a global debate around whether marketers should be focused on consumer behaviour change, or whether the priority issues to address are much closer to home.

Join us for an unforgettable dinner by the Bosphorus.

The National Associations Council (NAC) is the global forum for heads and representatives of national industry associations in WFA membership. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.