Conference speakers

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  Conny Braams Conny Chief Digital and Commercial Officer, Unilever

  As Chief Digital and Marketing Officer, Conny is a member of the Unilever Leadership Executive and responsible for the end-to-end digital transformation of Unilever and Marketing worldwide. She has held this role since January 2020. Conny’s broad international business experience and her track-record in driving change at scale, is critical to lead the transformation of Unilever into a future-fit, purpose-led, fully digitised organisation at the leading edge of consumer marketing. Having joined Unilever as a marketing trainee in 1990, Conny has held a variety of local and international Marketing, Customer Development, Communications and General Management roles across Europe, Asia, Africa and the Middle East. Most recently, Conny was the Executive Vice President, Unilever, Middle Europe and General Manager, Unilever, Benelux where she led the complete digital rewire and marketing transformation of the region.

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  Rupen Desai Rupen WFA Regional VP Asia-Pacific and CMO & Venture Partner, Una Terra

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  Taide Guajardo Taide Chief Brand Officer, Europe, Procter & Gamble

  Taide was born in Mexico City, the first of four siblings. She has a bachelor of Marketing from the Instituto Tecnologico y de Estudios Superiores de Monterrey, Mexico, and a Masters in International Management from the American Graduate School of International Management in Arizona. She has over three decades of career in marketing in Procter and Gamble, in 4 geographies. She joined in Mexico in 1990 and after two years, was transferred to Poland, where she laid the foundations of what the subsidiary is today. In 1995 she moved to Italy where she performed leadership roles in Laundry, and Media. In 2010 she moved to the Geneva European HQ as the European Brand Operations leader, driving constructive disruption in Media, Digital and Data for all brands and countries in the region. In 2021 Taide was appointed Senior Vicepresident Brand (CMO) for Europe. She leads a team of over 1300 talented marketers and partner agencies across 49 countries investing amongst the top advertising spenders in Europe. Her mission is to fuel sustainable, irresistibly superior brands, through an energized and skilled P&G team and partners. Taide is married to Marco, and a mother of 2, Federico and Leonardo.

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  Jonathan Hall Jonathan Managing Partner | Kantar Sustainable Transformation Practice

  Jonathan is the Managing Partner for Kantar’s Sustainable Transformation Practice, which works globally for private and public sector organisations. The core expertise of the Practice is in understanding the relevance of sustainability issues by sector, developing and helping activate meaningful and authentic Purpose, devising innovation solutions, unlocking behaviour change, and structuring impactful measurement programmes. Jonathan has over 25 years' experience of creating breakthrough brand, innovation and consumer strategies, and has led businesses in the UK, France and East- & West-Coast US: in the fields of innovation, design, communications, brand development and consumer insight. Jonathan is on the Executive Council for the Future of Marketing Initiative at the Said Business School, University of Oxford, and is a contributor and expert on Said's Digital Marketing Disruptive Strategy Programme. He is on the Advisory Group for the Disrupting Marketing for Sustainability course at the Cambridge Institute for Sustainability Leadership, the Leadership team of the Insight Climate Collective and a contributor to the Purpose Disruptor initiative, Good Life 2030. He has also been a jury member for both the Movin'On Startup Challenge and the Drapers Sustainable Fashion Awards. He is a long-standing member of the editorial board of the International Journal of Brand Management and a member of the sustainability changemaker organisation, The Conduit.

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  Sir John Hegarty Sir John Co-founder and Creative Director, The Garage Soho

  John Hegarty has been central to the global advertising scene over six decades. He was a founding partner of Saatchi and Saatchi in 1970. And then TBWA in 1973. He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The agency now has 7 offices around the world. He has been given the D&AD President's Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame. John was awarded a Knighthood by the Queen in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011. John has written 2 books, ‘Hegarty on Advertising - Turning Intelligence into Magic’ and ‘Hegarty on Creativity - there are no rules’. In 2014 John helped set up The Garage Soho, and an early stage investor company that believes in building brands, not just businesses.

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  David Jones David Founder and CEO, The Brandtech Group

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  Paul Kemp-Robertson Paul Co-Founder & Chief Brand Officer, Contagious

  After graduating with a master’s degree from University of London, Goldsmiths’ College, Paul served on the launch team behind Shots magazine in 1990, becoming editor in 1994. Subscriptions trebled under his tenure. In 1998 he became Leo Burnett's worldwide director of creative resources, based in Chicago, where he was responsible for the network's global creative council and its Creative Exchange repository of award-winning marketing ideas from around the world. Paul returned to London and in 2004 co-founded Contagious – a marketing innovation resource and a creative excellence consultancy for brands and agencies. Paul has written for numerous publications including The Guardian and The Hollywood Reporter, and has appeared on CNN, ITV News, BBC Radio 4’s The Today Programme and BBC 5 Live’s Wake Up To Money. His TED Talk on Alternative Currencies has been viewed more than 1.3 million times. Alongside his US colleague, Chris Barth he is the co-author of The Contagious Commandments book; published by Penguin Business in November 2018 (Paperback version: November 2019) Paul is an advisor to the UK creative arts charity, Create

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  Karen Nelson-Field Karen Founder and CEO, Amplified Intelligence

  Professor Nelson-Field is a globally acclaimed researcher in media science. She is a regular speaker on the major circuits, including Cannes and SXSW, and has secured research funding from some of the world’s largest advertisers. Her first book, Viral Marketing: the science of sharing, set the record straight on hunting for ‘viral success’. Her most recent book, The Attention Economy and How Media Works, explains the stark reality of human attention to advertising. Her research has been noted in The NY Times, Bloomberg Business, CNBC, Forbes, Wall Street Journal, Huffington Post, and AdAge. She has a regular column, Attention Revolution, with Mediatel News. Karen’s commercial work combines tech and innovative methodological design to build attention measurement and insight products to guide the industry through a disrupting digital economy.

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  Raja Rajamannar Raja Chief Marketing & Communications Officer, Mastercard

  Raja Rajamannar, Chief Marketing & Communications Officer, is responsible for building the Mastercard brand, driving business for its products & services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.

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  Solitaire Townsend Solitaire Co-founder and Chief Solutionist, Futerra

  Solitaire has been selling sustainability for over 20 years. As Co-founder and Chief Solutionist of Futerra she advises governments, charities and brands on making sustainability so desirable it becomes normal. With Futerra offices in London, Stockholm, New York and Mexico City she admits that making the world a better place is a damn good business plan. You can watch her TED talks online and read her in the Guardian, Huffington Post, Forbes and more often as @GreenSolitaire. Solitaire was named ‘Ethical Entrepreneur of the Year’ in 2008 and more recently was Chair of the UK Green Energy Scheme. She was recently selected to join the Race To Zero working group on Scope 3 and her book The Happy Hero - How To Change Your Life By Changing The World is out now.

More speakers

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  Ekaterina Agafonova Ekaterina Global Strategic Sourcing Director Commerce, Heineken

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  Arwa Mahdawi Writer and brand strategist

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  Henry Ashworth Henry President, International Alliance for Responsible Drinking (IARD)

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  James Aylett James Chief Data Officer, Annalect

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  Annalisa Barbagallo Annalisa VP Public Affairs Europe, L'Oréal

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  Jamie Barnard Jamie General Counsel, Marketing, Unilever

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  Myriam Benichou Myriam Global Marketing Sourcing Director, L'Oréal

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  Tina Beuchler Tina Global Head of Media & Agency Operations, Nestlé

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  Edwige Boone Zaneguy Edwige Global Procurement Business Partner Marketing, Bayer

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  Jeanette Coombs Jeanette Sustainability Advocacy Lead, Danone

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  Cristina Diezhandino Cristina Chief Marketing Officer, Diageo

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  Cheryl Goh Cheryl Group VP of Marketing and Sustainability, Grab

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  David Jones David Founder and CEO, The Brandtech Group

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  Chris Kredo Chris VP Procurement - Global Demand, Mars Inc.

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  Isabel Massey Isabel Global Head of Integrated Brand Experiences, Unilever

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  Belinda Smith Belinda WFA Global Diversity Ambassador

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  David Wheldon David WFA Better Marketing podcast host

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  Jon Wilkins Jon Global Chief Strategy Officer, Accenture Song

On the agenda

• Tuesday, 5 April
• Wednesday, 6 April
• Thursday, 7 April
• Friday, 8 April

Platinum Sponsor

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  https://rtl-adalliance.com/

Main Sponsors

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  https://site.adform.com/

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  https://www.doubleverify.com/

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  https://www.ebiquity.com/

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  https://about.google/

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  https://www.keplergrp.com/

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  https://extremereach.com/

Supporting Sponsors

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  http://www.aprais.com

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  https://brilliantnoise.com/

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  https://www.circusstreet.com/our-process

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  https://about.meta.com/

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  https://www.theapsgroup.com/en-gb/

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  https://www.tiktok.com/en

Music Partner

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  https://www.massivemusic.com/

Main local sponsor

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  https://www.dentsu.com/gr/en

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  https://www.unilever.gr/

Local Sponsors

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  https://www.cosmote.gr/hub/

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  https://www.justgozero.com/

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  https://www.kotsovolos.gr/

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  https://www.lamdadev.com/el/

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  https://gr.pg.com/when

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  http://www.vodafone.com

Local Supporters

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  http://www.arla.com

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  https://gr.coca-colahellenic.com/en

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  https://www.coffeeisland.gr/en/

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  https://www.eurobank.gr/en/group

• https://www.ingka.com/

Local Media Partners

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  https://direction.gr/product/adbusiness/?lang=en

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  https://www.advertising.gr/

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  https://marketingweek.gr/daily-fax/

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  https://marketingweek.gr/

2022 Attendees